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TELÉFONO +5411 4115-8000E-MAIL: info@dexmanager.com
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PROJECT
McDonald’s relied on DEX Manager to deploy and manage its network of digital menu boards across Latin America and the Caribbean. The goal was to modernize the customer experience, unify content management, and ensure efficient updates of prices and products in more than 1,600 restaurants.
WHAT WE HAVE DONE
We implemented a comprehensive digital menu board solution with DEX Manager, embedded in professional displays. We designed dynamic templates aligned with McDonald’s brand identity and automated the update of prices and promotions through integration with McDonald’s management systems. Our team manages the ongoing operation of the network in over 10 countries, providing 24/7 support.
CLIENT
McDonald's

DESCRIPTION

This project marked a shift to a scalable and reliable digital communication model, replacing traditional signage with a centralized platform. 

With DEX Manager, McDonald’s coordinates its content consistently across the region while maintaining the flexibility to adapt to each local market.

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CHALLENGES

  • Implementing the solution within very tight timelines, aligned with openings and launches.

  • Ensuring integration with McDonald’s POS and pricing systems. 

  • Maintaining consistent visual communication across different countries and contexts.

  • Guaranteeing continuous network operation under international quality standards.

RESULTS

McDonald’s consolidated a network of more than 10,000 screens across 1,600 restaurants in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Puerto Rico, Uruguay, and Venezuela. The digitalization enabled dynamic, attractive, and easy-to-update menus in every location, reducing operational times and minimizing errors. With centralized management through DEX Manager, McDonald’s ensured consistent branding across the region and gained the scalability required to support its global innovation and expansion strategy.

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