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PROJECT
Implementation of digital Menu Boards integrated with social networks and centrally managed to update promotions, prices and content in real time.
WHAT WE HAVE DONE
We developed a system of digital Menu Boards managed through Dex Manager, with content segmented by location and time. The integration with social networks allowed us to dynamize the customer experience and update the commercial proposal in real time.
CLIENT
Burger King

DESCRIPTION

Displaying menus and promotions is no longer enough: Burger King's goal was to capture the attention of its customers, influence their purchasing decision, streamline order taking and update prices and promotions in a centralized way.
To achieve this, digital Menu Boards integrated with social networks were implemented, managed through Dex Manager.
This solution made it possible to renew the visual aesthetics of the stores and distribute content in real time, segmented according to schedules and geographic location, bringing dynamism and flexibility to point-of-sale communication.
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CHALLENGES

  • Capture customer attention in a highly competitive environment.

  • Update prices and promotions centrally and in real time.

  • Integrate digital communication with social networks.

  • Segment content according to location and schedule.

RESULTS

The implementation of digital Menu Boards allowed Burger King to modernize its point-of-sale communication and increase interaction with its customers. The remote and centralized management of content facilitated the permanent updating of prices and promotions, while the integration with social networks generated a closer and more participatory experience. As Lucina Cabrejas, the company's marketing manager, said: "At Burger King we are always looking for innovative ways to interact with our customers and make them feel part of us. That is why we developed an ingenious action that allowed them to express themselves and share their experiences in real time.

"At Burger King, we are always looking for new ways to interact with our clients and make them feel part of us. That's why we worked with SIA Interactive to develop an ingenious action that allowed them to express themselves and share their experiences in real time".
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Lucina CabrejasMarketing Manager Burger King

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