DEX MUSIC® - Functionalities

1. Music programming and management

Allows end-to-end ambient music management in commercial environments:

• Predefined playlists by business type created by DJs and specialists.
• Minimum duration of 60 hours per playlist to avoid repetitions.
• Music calendar to program changes according to day, week or season.
• Dynamic adaptation of music based on external variables (weather, traffic, customer turnover, pedestrian traffic, Google Popular Times).

 

2. Inventory and zone management

Centralized view of all zones and locations where music is played:

• Control of multiple stores from a single dashboard.
• Complete listing of zones with real-time play status and monitoring.
• Support for offline playback (downloaded playlists that do not depend on the internet).
• Flexible assignment of playlists to each store, area or device.

 

3. Content and Ad Management

Management of all audio materials played in-store:

• Support for music, AI-generated voice announcements, or manually uploaded content.
• Generation of advertising spots with Artificial Intelligence, ready to be inserted into the music programming.
• Ability to integrate promotional messages into playlists.
• Explicit content filter to ensure appropriate music in commercial environments.
• Association of announcements with specific campaigns or defined calendars.

 

4. Music segmentation and targeting

Precise control over where, when and to whom music and ads are played:

• Targeting by location: specific stores, zones or devices.
• Definition of time slots to activate music or ads at key moments.
• Automatic adaptation of intensity, language or genre according to customer profile.
• Segmentation by external variables (capacity, weather, time of day, type of business).
• Dynamic optimization in real time to improve customer experience and brand affinity.

 

5. Reporting and analytics

Key data to measure the impact of music and ads:

• Real-time monitoring of what is played in each store or zone.
• Reports on genres, artists, intensity and duration of playlists.
• Statistics on acceptance, commercial impact and ad performance.
• Report export for integration with external systems or BI.

 

6. Client and license management

Centralizes information on clients, licenses and associated permits:

• Management of music licenses required according to each country.
• Registration and administration of clients with their respective playlists.
• Quick access to playlists, announcements and linked calendars.

 

7. Integration and scalability

Designed for retail chains with multiple locations:

• Secure API integration with management systems and business platforms.
• Compatibility with digital signage to synchronize music and screens.
• Automatic update of playlists, ads and settings in real time.
• Scalability to operate in tens or hundreds of locations simultaneously.