DEX MUSIC® - Functionalities

1. Music programming and management

DEX Music is a functional background music platform for businesses that provides professional music curation and enables centralized management of the sound environment across multiple locations.

It allows end-to-end management of background music in commercial environments:

• Predefined playlists by business type, curated by DJs and music specialists.
• Minimum playlist duration of 60 hours to avoid repetition.
• Music scheduling calendar to program changes by day, week, or season.
• Dynamic music adaptation based on external variables such as weather, footfall, customer turnover, pedestrian traffic, and Google Popular Times.

 

2. Location and zone management

Centralized visibility of all zones and locations where music is played:

• Control of multiple stores from a single dashboard.
• Complete list of zones with playback status and real-time monitoring.
• Offline playback support through downloaded playlists that do not rely on internet connectivity.
• Flexible assignment of playlists to each store, area, or device.

 

3. Content and advertising management

Management of all audio content played in-store:

• Support for music and voice advertisements generated by AI or uploaded manually.
• AI-powered creation of audio ads, ready to be inserted into music programming.
• Ability to integrate promotional messages within playlists.
• Explicit content filtering to ensure brand-safe music in commercial environments.
• Association of ads with specific campaigns or defined schedules.

 

4. Music segmentation and targeting

Precise control over where, when, and to whom music and ads are played:

• Selection by location: specific stores, zones, or devices.
• Definition of time slots to activate music or ads at key moments.
• Automatic adaptation of intensity, language, or genre based on customer profiles.
• Segmentation based on external variables such as occupancy, weather, time of day, or business type.
• Real-time dynamic optimization to enhance customer experience and brand affinity.

 

5. Reporting and analytics

Key data to measure the impact of music and advertising:

• Real-time monitoring of what is playing in each store or zone.
• Reports on genres, artists, playlist intensity, and duration.
• Analytics on audience acceptance, commercial impact, and ad performance.
• Report export for integration with external systems or business intelligence tools.

 

6. Client and licensing management

Centralizes client information, licenses, and associated permissions:

• Management of required music licenses by country.
• Onboarding and administration of clients with their respective playback zones.
• Quick access to linked playlists, ads, and schedules.

DEX Music offers two music catalog options, allowing each business to choose the model that best fits its brand strategy, operational needs, and legal requirements:

Commercial catalog (SGAE)

Provides access to well-known commercial music that is subject to public performance rights.

• Requires a DEX Music license for platform access and music services.
• Requires payment of the public performance fee to the SGAE. This fee is managed externally and is not included in the DEX Music license.

Alternative catalog (royalty-free)

A catalog composed exclusively of music licensed for commercial use.

• No public performance or SGAE fees are required.
• Provides legal simplicity, predictable costs, and full compliance.
• Ideal for brands focused on cost efficiency or a controlled and distinctive audio identity.

This dual-catalog approach allows DEX Music to adapt to different business strategies — from brands that want to use mainstream commercial music to those that prioritize operational efficiency, budget control, or a fully managed sound identity.

Do I need to pay SGAE?
Yes, if commercial music subject to public performance rights is used in a commercial or hospitality venue in Spain. If the alternative royalty-free catalog is selected, no SGAE payment is required.

 

7. Integration and scalability

Designed for retail chains with multiple locations:

• Secure API integration with management systems and business platforms.
• Compatibility with digital signage to synchronize music and on-screen content.
• Automatic real-time updates of playlists, ads, and configurations.
• Scalable architecture to operate dozens or hundreds of locations simultaneously.