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DEX IOT® - Functionalities

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Hardware with embedded DEX IoT

A Plug&Play solution for Phygital experiences.

  • Control sensors, displays and interactive devices from a single environment.

  • The entire solution comes pre-installed and ready to use.

  • Integration of Digital Signage + IoT + Real Time Data in a single system.

  • Only requires power and internet connection.

  • Simplifies rollout, reduces installation times and ensures homogeneity in all branches.




1. Universal connectivity

Designed to integrate with multiple physical devices and sensors:

  • Support for USB, Serial, GPIO and UDP interfaces.

  • Support for presence, motion, RFID, proximity, light and temperature sensors.

  • Direct integration with Nexmosphere controllers and equivalent hardware.

  • Bidirectional communication with Dex Manager to trigger or receive events.

  • Guaranteed stability for 24/7/365 environments.



2. Centralized integration and control

Manage the entire network of sensors and interactive points from Dex Manager®:

  • Association of sensors to devices, groups or locations.

  • Remote configuration of behavior (actions, triggers, thresholds).

  • Control of LED lighting, audio, content or connected peripherals.

  • Visualization of the connection status and response of each sensor.

  • Automatic synchronization between software, player and physical hardware.



3. Interactive experiences

Create Phygital experiences that connect the physical environment with digital content:

  • Presence Sensing: detects if there are people in front of the screen and adapts the content instantly. Ideal for shop windows, retail displays or QSR kiosks.

  • Lift & Learn: activates videos or animations when a customer lifts a product. Perfect for perfume, technology or sports stores.

  • Guiding: illuminates products or areas through LEDs synchronized with displays. Reduces oversupply and guides the customer to the right decision.

  • Physical and Gestural UI: buttons, dials or gestures that allow content navigation or language selection. Ideal for showrooms, museums or corporate spaces.



4. Contextual Automation

DEX IoT converts environmental signals into automatic actions:

  • Activation of content by presence, temperature or light level.

  • Change of playlist or music according to affluence or time of day.

  • Automatic adjustment of brightness, color or ambient lighting.

  • Triggers combined with business rules defined in Dex Manager.

  • No human intervention and full traceability.



5. Advanced device management

Full control of each controller and peripheral from a central panel:

  • Add, edit and assign IoT controllers per store or zone.

  • Remote reboot, firmware update and signal test.

  • Status monitoring (active, latency, event response).

  • Automatic removal of inactive devices after 48 hours.

  • Integration with maintenance policies and proactive alerts.



6. Analytics and operational intelligence

DEX IoT generates physical interaction data that can be cross-referenced with Dex Vision:

  • Interaction metrics: number of activations, attention time, response rate.

  • Physical behavior logging (lift, touch, motion, dwell time).

  • Insights dashboard that can be integrated with Dex Vision or external BI.

  • ROI evaluation by sensor type, point of sale or campaign.

  • Data export via API or automatic synchronization.



7. Advanced configuration and stability

Designed for high traffic environments and continuous operation:

  • Auto-reboot and automatic reconnection policies.

  • Guaranteed operation even in offline mode.

  • Hardware acceleration and low power consumption.

  • Detailed logs for remote diagnostics and maintenance.

  • Open API for integrations with CMS, Retail Media or third party systems.



8. Integration with Dex Vision and Dex Manager

DEX IoT is natively integrated within the Dex Suite, acting as the physical layer that translates the real environment into actionable information. The integration is complete, seamless and without the need for external development:

  • Dex Manager: centralizes all activation logic and decides what content, when and where to display based on sensor signals. It allows the definition of conditional rules (presence, motion, brightness) and monitors the status of all IoT devices.

  • Dex Vision: receives and combines data generated by DEX IoT to enrich visual analytics. It crosses physical behavior (interactions, movements, product lifting) with attention or affluence metrics, turning each event into business data.

  • Unified ecosystem: DEX IoT executes the actions, Dex Vision measures their impact and Dex Manager orchestrates the entire experience. Together they create a closed loop of detection, reaction and continuous learning.




9. Build and release management

Facilitates software deployment and maintenance in distributed environments:

  • Assigning builds to specific drivers or stores.

  • Remote and secure updating of devices deployed in the field.

  • Controlled versioning with change logging and automatic rollback.

  • Staggered distribution to minimize downtime and ensure compatibility.