PROJECT
Improved internal information flow through a dynamic and centralized content management platform.
WHAT WE HAVE DONE
We implemented Dex Manager to centralize the creation, scheduling and distribution of content on corporate screens, ensuring that key information reaches all employees in a consistent and timely manner.
CLIENT
BASF
DESCRIPTION
BASF is the world's largest chemical company, developing chemical, plastics and performance solutions for agricultural products, fine chemicals and the oil and gas industry.
With a workforce spread across multiple locations, the company needed to optimize the way in which internal information was shared with its employees. The absence of a unified system led to differences in message updates and limited the effectiveness of corporate communication.
With a workforce spread across multiple locations, the company needed to optimize the way in which internal information was shared with its employees. The absence of a unified system led to differences in message updates and limited the effectiveness of corporate communication.
The implementation of Dex Manager allowed centralized management of all content displayed on internal screens, adapting the message to the needs of each location and ensuring homogeneous communication throughout the organization.
CHALLENGES
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Unify and centralize internal communication.
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Improve efficiency in the distribution of key information.
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Ensure consistency of the corporate message between different locations.
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Adapt content to the specific needs of each location.
RESULTS
The centralization of content control enabled BASF to significantly improve the agility and accuracy with which internal information is shared. Corporate messages now reach all sites in real time, maintaining consistency and the desired visual impact. This has optimized the flow of communication, strengthened internal alignment and boosted employee commitment to the company's goals.