PROJECT
Implementation of the new Samsung Experience House concept in Argentina, where customers can discover, interact and purchase the brand's latest products in an immersive and digital environment.
WHAT WE HAVE DONE
We design and install Videowalls and digital signage screens in the main shopping malls in the country. These spaces not only bring products closer to users, but also serve as a stage for press meetings and launch presentations.
CLIENT
SamsungDESCRIPTION
Samsung chose us as a technology partner to materialize a space that combines experience, innovation and communication. In the Experience Houses, each visitor can interact directly with the brand's new products, learn about their functionalities and live an immersive experience.
Thanks to the Videowalls and digital signage screens managed with Dex Manager, the brand was able to generate an environment that connects with the user and reinforces its positioning of technological innovation.
CHALLENGES
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Create an innovative and visually impactful environment for customers.
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Integrate digital communication in premium retail spaces.
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Guarantee flexibility for presentations, events and press meetings.
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Strengthen the link between the brand and Argentine consumers.
RESULTS
The Samsung Experience House was consolidated as a key space to bring the store closer to Argentine users. The videowalls and digital signage screens became the core of the proposal, generating closeness, visual impact and a universe of immersive experience that enhances the relationship between customers and the brand.