PROJECT
The Movistar Arena Stadium, managed by ASM Global -a company that manages more than 300 stadiums in the world-, is the most technologically advanced entertainment center in Latin America. In Argentina, the great challenge was to digitize communication in an integral way, guaranteeing accurate and dynamic information for the crowds attending the events of national and international artists.
WHAT WE HAVE DONE
We implemented Dex Manager as a centralized content management platform, installed a global system of LED screens in each space of the stadium and integrated the Menu Boards to the point of sale system in the gastronomic areas. All this under an infrastructure that allows remote and real-time management of digital signage from a single point of control.
CLIENT
ASM Global - Movistar Arena
DESCRIPTION
The transformation of the Movistar Arena was based on creating a robust and unified digital infrastructure. Each screen, from the information spaces to the gastronomic areas, is managed remotely and synchronized, ensuring that attendees always receive updated, relevant and consistent information with the event experience.
CHALLENGES
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Manage communication in a large-scale space with massive affluence.
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Integrate digital signage systems with the gastronomic point of sale.
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Centralize the management of thousands of screens in a single reliable system.
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Ensure an efficient and real-time information flow during events.
RESULTS
The comprehensive digitalization allowed the Movistar Arena to become a benchmark for innovation in Latin American stadiums. Thanks to Dex Manager, communication is fluid, agile and centralized, improving the spectators' experience and optimizing internal management. Today, the stadium not only offers first-class entertainment, but also an immersive and efficient digital experience for thousands of attendees at each event.