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LUCCIANOS-COVER
PROJECT
Lucciano's, recognized for offering the best premium ice cream in the market, needed to evolve its digital menus and make communication management more efficient in all its stores. The company had a system based on televisions updated manually via pen drives, which made it difficult to update prices and promotions, in addition to facing the replacement of screens that had reached the end of their useful life.
WHAT WE HAVE DONE
We designed and implemented a comprehensive digital menu solution with professional Samsung displays and integrated Dex Manager, connecting the content created by the marketing team with the Dex Store price management system. In addition, we centralized the international operation of the network and guaranteed its 24/7 operation with a dedicated team, ensuring that each store in Argentina, Spain, the United States and Uruguay offers a uniform, dynamic and updated visual experience in real time.
CLIENT
Lucciano's - Premium Ice Cream

DESCRIPTION

The solution completely transformed the visual communication at the points of sale, replacing televisions with manual updates with a robust, dynamic and centralized platform. The content, designed by Lucciano's marketing area, is automatically integrated with Dex Store to reflect real-time prices and products in each store.


Thanks to the 24/7 remote operation of our team, the brand maintains the coherence of its proposal in strategic markets such as Argentina, Uruguay, Spain, Italy and the United States, reinforcing the customer experience with a modern, aesthetic communication aligned with its premium identity.
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CHALLENGES

  • Replace a manual and inefficient content updating system.

  • Standardize visual communication across multiple countries and locations.

  • Ensure real-time updating of prices and promotions.

  • Operate an international digital signage network in a centralized manner.

RESULTS

Today, Lucciano's has a robust, scalable digital menu system that is fully aligned with the brand's visual identity. Content management is agile and centralized, with 24/7 support, ensuring that each location -from Buenos Aires to Miami or Barcelona- offers the same premium experience that distinguishes the company.

SCHEDULE A MEETING WITH AN EXPERT

Let's talk about how we can help you design a customized solution for your organization.
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