PROJECT
Juan Valdez Café once again entrusted SIA Interactive with the task of promoting digital communication at its new branch in Recoleta, ensuring a clear and attractive visual experience for its clients.
WHAT WE HAVE DONE
We designed and implemented a comprehensive digital menu solution with professional Samsung displays and integrated Dex Manager, connecting the content created by the marketing team with the Dex Store price management system. In addition, we centralized the international operation of the network and guaranteed its 24/7 operation with a dedicated team, ensuring that each store in Argentina, Spain, the United States and Uruguay offers a uniform, dynamic and updated visual experience in real time.
CLIENT
Juan Valdez Coffee
DESCRIPTION
The project allowed the brand to modernize the way it presents menus and promotions, replacing traditional media with high-quality digital signage. The integration with the POS ensures that prices are always updated in real time, eliminating inconsistencies and optimizing the operation.
In addition, our team is responsible for content management, ensuring that communication reflects the brand identity and remains dynamic and consistent with customer expectations in a highly competitive market.
CHALLENGES
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Ensure the automatic update of prices linked to the POS.
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Design an agile and scalable digital communication system.
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Maintain visual coherence with the global brand identity.
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Optimize the customer experience in a high-traffic space.
RESULTS
The branch has a more efficient, precise and attractive digital communication system. Juan Valdez Café consolidates its value proposition, providing customers with a modern experience aligned with the quality of the brand.