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TELÉFONO +5411 4115-8000E-MAIL: info@dexmanager.com
BOOK A DEMO
TELÉFONO +5411 4115-8000E-MAIL: info@dexmanager.com
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BOOK A DEMO
COVER_ESTEELAUDER
PROJECT
Transformation of communication spaces into points of sale through dynamic, aesthetic and centralized digital signage for an industry that lives on image.
WHAT WE HAVE DONE
We installed digital signage managed with Dex Manager in the main free shops and shopping malls in Mexico, Chile, El Salvador, Guatemala, Uruguay, Brazil and Argentina. The solution allows centralized, segmented and real-time content management for each store or area.
CLIENT
Estée Lauder

DESCRIPTION

In a 100% visual sector such as cosmetics and beauty, the challenge was to evolve the communication spaces at points of sale to achieve aesthetic impact, agility and flexibility.
The solution implemented consisted of deploying digital signage managed through Dex Manager, which allows Estée Lauder and all its brands to transmit dynamic and differentiated content according to store, country or display area.
Centralized control facilitates remote updating and ensures a consistent and engaging experience at every touch point.
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CHALLENGES

  • Adapt digital communication to a visual and aesthetic industry.

  • Ensure flexibility and segmentation in multiple countries and points of sale.

  • Ensure a high-impact customer experience in premium spaces.

  • Simplify content management in a large and complex network.

RESULTS

The digitalization of communication in free shops and shopping malls has enabled Estée Lauder to reinforce its brand image and enhance the shopping experience in a highly competitive environment. Thanks to Dex Manager, the company can deliver dynamic messages, adapted to each market and managed simply and remotely, consolidating its leadership in the beauty industry.

For me, working with DEX has been a unique experience, as they provide all the support and expertise in the digital area to make the most of it along with the brand and make different shopping experiences. Their 24x7 support and disposition are highly recommended".
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Luis MolinaStore Design Coordinator MAC Cosmetics

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