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TELÉFONO +5411 4115-8000E-MAIL: info@dexmanager.com
BOOK A DEMO
TELÉFONO +5411 4115-8000E-MAIL: info@dexmanager.com
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BOOK A DEMO
COCA-COVER
PROJECT
Coca-Cola trusted DEX to carry out an innovative activation at the Obelisk in Buenos Aires, one of the most iconic points in Latin America, with the objective of generating massive impact and a memorable experience for passersby.
WHAT WE HAVE DONE
We developed and implemented the Smile Shutter action, which detected the smiles of passers-by and projected them in real time on one of the largest LED screens on 9 de Julio Avenue, managed by Dex Manager.
CLIENT
Coca-Cola

DESCRIPTION

The proposal combined creativity, technological innovation and a high traffic space to achieve a disruptive communication action. The detection of smiles not only invited to interact with the brand in a spontaneous way, but also generated a viral effect in the place: hundreds of people stopped their journey to participate and see their image reflected on the giant screen.

Content management with Dex Manager ensured that the experience developed in a dynamic and controlled way, in one of the most remembered urban communication campaigns in the city.
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CHALLENGES

  • Generate a high-impact activation in an iconic urban space.

  • Detect smiles in real time with accuracy and reliability.

  • Coordinate the integration between hardware, software and large format LED displays.

  • Manage content remotely and dynamically during the action.

RESULTS

The Smile Shutter action exceeded expectations by transforming an emblematic point in Buenos Aires into a space for direct interaction with the brand. Coca-Cola reinforced its innovative and close positioning, achieving a strong engagement with the public and leaving a memorable mark on the city's urban communication.

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