DESCRIPTION
The project combined creativity, engineering and cutting-edge technology to transform one of the most emblematic spots in Los Angeles into a space for mass interaction. The experience allowed Chevrolet to reinforce its positioning as a modern and innovative brand, engaging the public with an unprecedented proposal in the field of large-scale interactive advertising.
CHALLENGES
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Create an interactive development capable of engaging thousands of people simultaneously.
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Ensure a large-scale installation in an iconic and highly trafficked environment.
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Reach technical and production standards that would allow us to certify a Guinness Record.
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Position the brand as a benchmark for innovation in a highly competitive market.
RESULTS
The installation not only made a huge visual and media impact, but also made history by being officially recognized as the world's largest interactive game. Chevrolet managed to reinforce its image as a leader in technological innovation and generate a memorable connection with the public in one of the most emblematic settings in the United States.