DESCRIPTION
The proposal was to transcend unidirectional communication to offer interactive experiences that would connect more deeply with consumers. Each resource implemented not only improved the visibility and aesthetics of the spaces, but also integrated new forms of interaction:
CHALLENGES
-
Enhance brand image at strategic points of sale.
-
Strengthen the link with consumers through immersive experiences.
-
Integrate different digital resources in high traffic spaces.
-
Create a visual impact consistent with Adidas' innovative identity.
RESULTS
The solutions implemented turned Adidas stores into interactive and differentiated spaces. Communication ceased to be unidirectional and became a two-way experience, where each customer felt part of the brand. With Dex Manager as the management platform, the company was able to transmit information, entertainment and added value in each interaction, consolidating its innovative positioning in the market.