DEX RetailMedia® - Functionalities

1. Advertising campaign management

Allows to manage end-to-end campaigns in digital media within the supermarket:

• Creation, duplication, update and cancellation in real time.
• Definition of objectives: impressions, plays, share of voice, budget or number of visual impacts.
• Compatibility with guaranteed (inventory blocking) and non-guaranteed (programmatic flexibility) campaigns.

Digital inventory management

Centralized view of all digital media deployed in store:

• Complete listing of screens with location, schedules, costs and availability.
• Filters by store, zone, media type or status.
• Inventory export in CSV format.

3. Creativity management

Management of advertising materials that are reproduced in store:

• Support for images, videos, HTML or URLs.
• Configuration of duration, orientation (vertical/horizontal) and content type.
• Association of creatives to campaigns and customers.

4. Segmentation and targeting

Precise control over where, when and to whom ads are shown:

• Location: selection of specific stores, zones or screens.

• Time slot: definition of time slots to activate campaigns at key moments.

• Targeting: adaptation of creative according to screen format.

• Audience attributes: segmentation by age, gender, interests or affinity with products.

• Integration with DEX Vision: real-time audience counting and classification, dynamic optimization of advertising according to gender, age and attention time.

• Relevance rules: prioritization of campaigns with higher targeting score.

• Limiters: control by number of plays, time or budget.

• Automatic optimization: maximize reach, minimize cost or improve accuracy.

5. Reporting and analytics

Key data to measure the impact of each campaign:

• Reports of impressions, plays, share of voice and faces seen.
• Distribution of results by screen, store, day, week or month.
• Real-time tracking of active and scheduled campaigns.
• Export reports for integration with external systems.

6. Client management

Centralizes advertisers' information and their relationship with the campaigns:

• Registration and administration of clients.
• Quick access to all campaigns and linked creatives.

7. Integration and scalability

Designed for supermarket chains with multiple locations:

• REST API with secure authentication.

• Native support for SSP/DSP programmatic platforms: Hivestack, VIOOH, Vistar Media, among others.

• Real-time inventory and campaign updates.